Which Amazon FBA Selling Method is right for you?

Amazon FBA (Fulfilment by Amazon) offers various selling methods that cater to different business models and entrepreneurial aspirations. Whether you’re a seasoned seller or just starting, understanding the different selling methods can help you choose the approach that aligns with your goals and resources. In this blog post, we’ll explore four common Amazon FBA selling methods: Retail Arbitrage, Online Arbitrage, Wholesale, and Private Label. We’ll also explain what each method entails, how it works, and assess the ease of starting as a new seller.

Retail Arbitrage:

What is Retail Arbitrage? Retail arbitrage involves purchasing products from physical retail stores at a lower price and then reselling them on Amazon for a profit. Seller’s hunt local stores for discounted or clearance items, often scanning barcodes with apps to check Amazon prices.

How Does It Work?

  1. Visit retail stores like discount outlets, clearance sections, or sales events.
  2. Scan product barcodes with a smartphone app to compare in-store prices with Amazon prices.
  3. Purchase profitable items at a lower price and list them on Amazon.
  4. Ship products to Amazon’s fulfilment centres, where Amazon handles storage, packing, and shipping to customers.

Ease of Starting as a New Seller: Retail arbitrage is relatively easy to start, making it a popular choice for newcomers. It requires minimal upfront investment, so you can test the waters without committing to a significant inventory.

How Profitl Can Help:

  • Real-Time Scanning: Profitl’s mobile app allows you to scan barcodes in physical retail stores and instantly check Amazon prices. This real-time data helps you identify profitable opportunities on the spot.
  • Deal Score: Profitl’s Deal Score feature assigns a score out of 100 to products, helping you quickly assess whether a retail arbitrage find is worth pursuing.
  • Historical Price Data: Profitl provides access to historical price data, enabling you to make informed decisions about pricing and potential profit margins.

Online Arbitrage:

Online arbitrage involves sourcing products from online retailers, taking advantage of price discrepancies, discounts, and promotions, and reselling them on Amazon.

How Does It Work?

  1. Identify online retailers and marketplaces offering products at lower prices.
  2. Use specialised software or manually search for products with profit potential.
  3. Purchase products from these online sources.
  4. List and sell these products on Amazon.
  5. Utilise Amazon FBA for storage, packing, and shipping.

Ease of Starting as a New Seller: Online arbitrage is accessible for new sellers. It requires internet access, basic computer skills, and the ability to research profitable deals online. However, as it it more accessible there may be more competition compared to other selling methods.

How Profitl Can Help:

  • Online Research: Profitl’s web-based platform and Chrome extension enable you to conduct thorough online research by instantly analysing product listings and their profitability.
  • Bulk Scanning: Profitl’s bulk scanning feature streamlines the process of evaluating online deals, allowing you to efficiently analyse multiple products at once.
  • Buy Box Insights: Profitl helps you track Buy Box ownership and pricing, ensuring you can compete effectively in the online marketplace.


Wholesale involves purchasing products in bulk directly from manufacturers or authorised distributors and then reselling them on Amazon. It often requires establishing relationships with suppliers and purchasing larger quantities.

How Does It Work?

  1. Find wholesalers or distributors who offer products you want to sell.
  2. Negotiate terms, such as minimum order quantities and pricing.
  3. Purchase products in bulk.
  4. List and sell these products on Amazon.
  5. Leverage Amazon FBA for order fulfilment.

Ease of Starting as a New Seller: Wholesale can be more challenging for new sellers due to the need to establish supplier relationships and the requirement for larger upfront investments. It’s therefore a method that often requires more experience in the e-commerce industry.

How Profitl Can Help:

  • Profitl Wholesale Scanner: The Profitl wholesale scanner will scan the file you have uploaded and provide you with the profitable items included in the file. Saving you hours of analysing products.
  • Inventory Management: For wholesale sellers, Profitl offers inventory management tools that help you optimise stock levels and avoid overstocking or running out of products.
  • Competitor Analysis: Profitl’s competitive insights enable you to monitor other sellers in your niche and adjust your pricing and strategies accordingly.

Private Label:

Private label involves creating and selling your branded products on Amazon. You source generic or unbranded products, customise them with your branding, and then sell them as your own.

How Does It Work?

  1. Identify generic or unbranded products with market demand.
  2. Source these products from manufacturers or suppliers.
  3. Customise the products with your branding, packaging, and labelling.
  4. List and sell these private-label products on Amazon under your brand.
  5. Use Amazon FBA for storage, packing, and shipping.

Ease of Starting as a New Seller: Private label can be more challenging for new sellers due to the need for product development, branding, and marketing. It often requires a significant investment in inventory, branding, and product development.

How Profitl Can Help:

  • Product Research: Profitl’s product research capabilities can identify niches and products with potential demand, assisting you in selecting the right private label products.
  • Profit Analytics: Profitl provides detailed profitability insights for your private label products, helping you track margins and make data-driven decisions.
  • Competitive Analysis: Profitl helps you assess the competitive landscape for your private label products, allowing you to refine your pricing and marketing strategies.

Choosing the Right Method for You

When selecting an Amazon FBA selling method, consider factors such as your budget, available time, and long-term goals. Retail and online arbitrage offer relatively low barriers to entry, making them suitable for beginners. Wholesale and private label require more investment and experience but offer the potential for higher profit margins and brand ownership.

Regardless of your chosen method, success on Amazon FBA often requires continuous learning, research, and adaptation to market changes. It’s also essential to conduct thorough market research, stay compliant with Amazon’s policies, and provide excellent customer service to build a thriving Amazon business. As you gain experience and refine your approach, you can explore more advanced selling methods and grow your presence in the world of Amazon FBA.

Profitl’s suite of tools and features caters to Amazon FBA sellers across various selling methods. Whether you’re conducting retail arbitrage, online arbitrage, wholesale, or private label, Profitl’s real-time data, competitive insights, and profitability analytics can be invaluable in your decision-making process. By leveraging Profitl’s capabilities, you can confidently select the selling method that aligns with your goals, and ultimately, optimise your success on Amazon FBA.

We want to help you to succeed and reach your FBA goals. That’s why we made Profitl. Profitl determines the best FBA deals wherever you are – in-store or online – through two solutions for one monthly price. Scan any item and analyse the data in a split second. Profitl supports you so you can create an incredible business. Check out our website here

If you are interested in learning more about Amazon FBA check out our Youtube channel. It is a great place to learn more about how Amazon FBA works and how to grow your business.

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